Sophia’s Thoughts On MicroStrategy’s QQQ Inclusion

MicroStrategy just got included into the Nasdaq 100, a watershed moment for Bitcoin’s integration into traditional finance. How did MSTR do this and what does this mean for the crypto market?

These are Sophia's Thoughts:

  • Once just a software company, MicroStrategy has redefined itself as the leading corporate Bitcoin holder, with 439,000 BTC worth USD 46 billion. And now it is being included in the Nasdaq 100, cementing Bitcoin’s integration into traditional finance.

  • MicroStrategy uses low-cost debt and equity to grow its Bitcoin holdings, with its “BTC yield” steadily increasing Bitcoin per share, making it a leading Bitcoin proxy.

  • MicroStrategy’s Nasdaq 100 inclusion ensures a steady bid through QQQ, boosting liquidity and accessibility to Bitcoin exposure.

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🚀 Last week’s market performance

The market continued on its upwards path this week, closing with a gain of 7.7%. Bitcoin (BTC) outperformed the market, closing up 8.8%. The best performing coin of the week was Aave (AAVE), surging 45.6% upon the successful launch of its main net. The worst performing coin this week was Bitcoin Gold (BTG) which fell 35%.

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💰 What is MicroStrategy (MSTR)?

MicroStrategy (MSTR) has become synonymous with Bitcoin, redefining its identity from a business intelligence software provider to the world’s largest corporate Bitcoin holder. Founded in 1989, the company initially focused on data analytics and enterprise software. But, in 2020, it embarked on a new path: adopting Bitcoin as its primary treasury asset. This pivot was driven by concerns over inflation, the devaluation of fiat currencies, and a belief in Bitcoin’s long-term potential as a store of value.

Today, MicroStrategy’s transformation is unmatched. With over 439,000 BTC on its balance sheet, worth over USD 46 billion at current prices, the company has positioned itself as a Bitcoin investment proxy. The company’s inclusion in the Nasdaq-100 Index is a testament to the market’s recognition of its approach and Bitcoin as a reserve asset. Scheduled to be officially added in the QQQ on December 23, 2024, this inclusion puts MicroStrategy alongside some of the world’s most influential companies.

🏧 How Does MicroStrategy Buy Bitcoin?

MicroStrategy’s Bitcoin strategy relies on progressive financial mechanisms that have transformed it into the largest corporate Bitcoin holder. The company uses a combination of debt and equity to fund its acquisitions, leveraging the financial markets to make significant Bitcoin purchases, introducing the concept of “BTC yield.

MicroStrategy frequently issues convertible notes and sells shares through its at-the-market (ATM) offering programs to finance its Bitcoin buys. Convertible notes allow investors to loan money to the company with the option to convert the debt into equity at a predetermined price, often at zero or very low interest rates. This mechanism provides MicroStrategy with inexpensive funding. Recently, the company acquired 15,350 BTC at an average price of USD 100,386 per Bitcoin, spending USD 1.5 billion, funded through its ATM program. This concept of issuing notes at low interest rates to purchase Bitcoin segways into MicroStrategy’s key innovation, BTC yield. BTC Yield is a performance metric that measures the percentage increase in Bitcoin holdings per share. For instance, MicroStrategy’s BTC yield year-to-date is 72.4% and 46.4% QTD, meaning that the company now holds 72.4% more Bitcoin per share compared to the start of the year and 46.4% more compared to the last quarter, effectively increasing the value of each share as a proxy for Bitcoin ownership. Many investors who see Bitcoin as a long-term store of value and are concerned about fiat debasement appreciate that each share of MSTR will steadily represent a growing amount of Bitcoin over time.

While BTC yield emphasizes growth in Bitcoin holdings, it has limitations. Critics argue that the metric doesn’t account for the impact of Bitcoin price volatility or the dilution of shareholder value. Even during a Bitcoin price decline, BTC yield could remain positive, masking risks to the overall financial health of the company and asset.

MicroStrategy’s approach effectively amplifies both the rewards and risks associated with Bitcoin. By using leverage and raising capital during bull runs, the company increases its Bitcoin exposure, which has driven its stock performance to outpace Bitcoin’s gains. However, this feedback loop depends heavily on rising Bitcoin prices. In the event of a sharp market correction, the company could face significant challenges including declining asset values, reduced ability to raise funds, and potential impairment charges. MicroStrategy’s aggressive financial strategy has so far paid off in a booming Bitcoin market, but it will be a true test of MSTRs strategy when market conditions change. 

✍️ What Does This Mean for Bitcoin and the Crypto Market

MicroStrategy’s inclusion in the Nasdaq 100 is a watershed moment for Bitcoin and the broader crypto market. As the first company with a Bitcoin-centered strategy to join one of the world’s most prestigious equity indexes, MicroStrategy has bridged the gap between traditional financial markets and the crypto ecosystem. This milestone both legitimizes Bitcoin as a corporate treasury asset and amplifies its visibility among institutional and retail investors.

One of the most significant implications of this inclusion is the automatic exposure to Bitcoin that Nasdaq 100 investors now gain through MicroStrategy. Anyone holding shares of QQQ, the popular exchange-traded fund tracking the Nasdaq 100, will effectively have indirect exposure to Bitcoin through MicroStrategy’s holdings. This creates a constant bid for MSTR shares, increasing liquidity and decreasing volatility over time. Moreover, MicroStrategy acts as a key on-ramp for those unable or unwilling to directly buy Bitcoin, offering exposure through MSTR shares without the need for wallets or regulatory hurdles, expanding Bitcoin’s investor base.

MicroStrategy’s strategy has also had a tangible impact on Bitcoin’s price dynamics. Its consistent purchasing and public advocacy bolster market confidence, particularly during periods of volatility which are common for Bitcoin. The company’s playbook of using equity and debt instruments to fund Bitcoin acquisitions has also inspired other corporations to follow suit (i.e. CleanSpark, Sol Strategies Inc.).

MicroStrategy’s Nasdaq 100 inclusion is a game-changer for Bitcoin. With a steady bid from every QQQ investor and broader exposure through traditional markets, this move could significantly stabilize Bitcoin’s price and drive adoption. It’s a clear signal that Bitcoin is no longer on the fringes—it’s a central player in the global financial system.

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